Matthew McWaters

About Us

Matthew McWaters

CEO of LUCID
(210) 570-2379
Matthew McWaters

Personal Life

Matthew McWaters grew up in the beautiful state of Oklahoma where he attended Life Christian School, Highland East and More High School. After high school, Matthew moved to the great state of Alaska where he spent over 18 years working, fishing and enjoying the most amazing summers. In the spring of 2015, Matthew met his beautiful and brilliant wife Sherry, whom he married in February of 2016. Since that time, Sherry and Matthew have moved to Texas, where they spend their days working and enjoying life.


Professional Life

As CEO and Owner of LUCID LLC, Matthew has worked with hundreds of small business owners, inventors and entrepreneurs – making their creative ideas come to life on the internet, and this has been an incredible privilege and honor for him. For Matthew, this is not just a job - it is his life, his passion and his calling. Matthew’s life’s work has been to transform the web as we know it – providing entrepreneurs and business owners with the opportunity to become more successful.


Work History

Prior to starting LUCID in 2009, Matthew was the Communications Director of the BRBC, where he led the vision, strategy, design and development of their database and websites as well as departmental sharing. During his time there, he launched 4 websites, the BRBC App, and an online donation system as well as a kiosk donation system.


Before working at BRBC, Matthew spent 4 years at Nine Star Education and Employment Services, serving in various roles, most recently as a Job Developer where he led the creation, development and operations of the Job Development Program. 


Prior to that, Matthew served as a Case Manager for the Alaska Temporary Assistance Program as well as a Certified Microsoft Office Instructor.


Prior to working for Nine Star, Matthew spent 4 years at the Alaska Native Justice Center, serving as the Special Projects Coordinator where he led the creation, development and implementation of the Justice Center’s websites, databases and in-house communications as well as state and federal reporting. Prior to his position as the Special Projects Coordinator, he worked as a Juvenile Justice Case Manager providing case management services to youth offenders as well drug and alcohol counseling.


Awards and Volunteer Service

Matthew is not much for tooting his own horn, however we want to brag on him a bit. Matthew has been the recipient of the “National Community Service Award” in 2010 and again in 2011. Matthew has also received the “Golden Plate Award” honoring him for his contributions to the community. Matthew has volunteered for Mother’s Against Drunk Driving, Walk A Mile In Her Shoes, and several other community related activities, while also donating large sums of money to these organizations. 


Matthew continues to serve his community today by volunteering with several non-profit organizations around the San Antonio area.  

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